Jeans was the style of the day at school when the school celebrated Denim Day, a campaign to raise awareness and educate the public about assault against women. Rape and assault are not the only human ills remembered with denim. Each year Lee Jeans sponsors a breast cancer awareness day in May. In India, activists wear jeans in December to raise awareness for HIV and AIDS. In September of each
year, the Irish Youth Foundation promotes denim day to raise funds for underprivileged Irish youth.
In 1998, an Italian Supreme Court decision overturned a rape conviction because the victim wore jeans. People all over the world were outraged. Wearing jeans became an international symbol of protest against erroneous and destructive attitudes about assault. Of course we also learnt more about the cotton textile, known for its use in jeans and other clothing.
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